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Search results for “travel funnel”
The next 10 years of airline distribution
08/14/2017
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3:30:03 PM
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A decade from now, revenue passenger miles are forecasted to grow by 30% by 2027, the number of aircraft in operation is likely to grow by the same factor, and airlines will have to become sophisticated retailers.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
Meituan Travel grosses 18 million room nights of hotel bookings in July
08/11/2017
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8:06:20 PM
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Meituan Travel registered more than 18 million room nights of hotel bookings in a single month in July, an increase of 50% year on year.
Counting on technology to overcome breakdown in personalization
07/24/2017
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4:35:01 PM
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The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Travel apps need a data-centric approach to marketing
07/19/2017
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1:16:36 PM
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A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
Priceline Group CEO: online travel in China may still witness “significant volatility”
06/19/2017
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1:58:57 PM
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Priceline CEO Glenn D. Fogel believes that price is still incredibly important in China's OTA market. The key of setting up a brand in China is to understand ecosystems – Baidu, Alibaba and Tencent.
TripAdvisor peers into the mouth of the travel transaction funnel
07/10/2015
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5:08:34 PM
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TripAdvisor, the user-reviews giant, recently studied how well its advertising was working as travelers moved through the transaction funnel, from inspiration to research to purchase.
Airbnb Trips – six months on, still in the treehouses, igloos and yurts phase
04/12/2017
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5:56:31 PM
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Last November, Airbnb launched Trips and now it is going through the “treehouses, igloos and yurts’” phase it went through with accommodation – a highly stylised product that makes for great PR.
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